Marian Haus

Marian Haus

Head of IT Systems Operational CRM, BMW Group

Digitalization of the Customer Journey

The ultimate customer experience is based on a premium product, but goes far beyond. Find out how the BMW Group uses innovative software solutions to further strengthen customer centricity. The digitalization of sales and service processes along the entire customer journey is the key to a completely new way of interacting with prospects and customers. Combining the forces of business and IT is the prerequisite for making this vision a reality.


In his role as IT Manager at the BMW Group, Marian Haus is leading the company’s global CRM product strategy and development. Marian has more than 10 years of experience in CRM during which he led several product teams and technology programs.