Jörg Ullrich

Jörg Ullrich

Direktor Sales Operation & Customer Experience, Ford Europa


Challenges and opportunities of change in the automotive industry

In the course of the next few years, OEMs and retailers will be faced with sweeping changes that will take place at a speed this industry has never experienced before. Investments in connectivity, electromobility and autonomous driving will require Research & Development budgets to be reallocated in favour for digital solutions, ensuring the industry remains competitive as other players entering the market. New mussels have to be trained to develop successful new business models and products. Despite declining margins, it will be required to position the customer in the centre of all activities. The speed at which the development of digital solutions and services takes place, in addition to the continuous updating of these solution models and the willingness to take risks and make mistakes will ultimately determine the difference between success and failure in the automotive industry in the years ahead. The presentation will provide an insight into how Ford views this as a great opportunity, sharing example of the new digital processes required for the design and development of Ford’s all-electric Mustang Mach-E customer experience, and the challenges Ford had to overcome in order to implement digital transformation in the retail sector.

CV

CV

COLOGNE – Since October 2018, Jörg Ullrich as Director, Sales Operations, Ford of Europe, is responsible for Sales Operations, based in Cologne. His responsibilities include the digital transformation of the retail sector and the European organization’s realignment towards more customer-focused processes. 

From October 2015 to September 2018, Ullrich was responsible for Advanced Consumer Experienced Marketing, Ford of Europe, where he was responsible for FordPass and partnerships with mobility service providers. 

Jörg Ullrich began his career at Ford in 1999 and held a variety of managerial positions in the German and European Ford organization before moving to the USA in 2013. These included his position in charge of the sales office for the Region East in Berlin as well as being responsible for planning the dealership network and developing the German sales organization. He also served as Manager European Sales Programming and Forecasting in the Sales Group Office of the European Ford organization. 

Jörg Ullrich graduated from the University of Cologne with a degree in mechanical engineering. He is 51 years of age and was born in Cologne. He is married and father of a son.