automotiveIT Kongress USA
Enterprise IT, Data, AI & Customer Experience

CIOs are now responsible for more than infrastructure and enterprise applications. They connect business transformation, data, AI, cloud, cybersecurity, and digital customer touchpoints. The key is to prioritize these responsibilities within a clear enterprise IT strategy and implement them at the regional level.

A high-performing digital core connects cloud, enterprise platforms, data architectures, security, and governance. It must enable innovation and speed while reducing complexity, technical debt, and operational risks.

Data creates value only when it is discoverable, high-quality, secure, and usable for relevant applications. This requires clear responsibilities, integrated data platforms, and governance models that connect the enterprise, manufacturing, vehicles, and customers.

AI in production requires reliable data, scalable platforms, clear governance, and measurable business cases. Success depends on more than the technology itself: it must be integrated into processes, decisions, and everyday work.

Customers experience a brand, not organizational responsibilities. OEM systems, dealer networks, e-commerce, vehicle data, connected services, and aftersales platforms therefore need to be connected into a consistent customer journey.

Recurring revenue is generated only when digital services deliver lasting customer value. Technology, product strategy, pricing, customer experience, and dealer integration must work together to make this possible.

Technology can scale only when accountability, funding, talent, and decision-making authority are clearly organized. Product-centric IT, cross-functional value chains, and clearly defined partnership models provide the foundation.

The software-defined vehicle expands the scope of enterprise IT. Cloud backends, data platforms, identity, cybersecurity, commerce, and customer services must be closely connected with vehicle technology.